Hefty Storage CMF
Role: CMF Designer
Exclusive Colors of Hefty Storage at Target.
Developed and designed exclusive color collections for an everyday in-line color for Hefty HI-RISE storage bins, and an exclusive color for holiday seasonal promotions to be sold in Target stores and on Target.com
Presented trend research and color ideation to the Target Design + Buying teams.
Colors sold at Target
Everyday In-Line Product Color
For this project, the objective was to develop a versatile color palette that strikes the perfect balance between neutrality and a touch of vibrancy. The goal was to create a combination that appeals to a wide audience, seamlessly integrating with various design styles while still injecting a playful pop of color.
Texture Design & Material Optimization
Honeycomb Texture on Lid: The intricate honeycomb texture on the lid serves a dual purpose - not only does it enhance the product's visual appeal, but it also conveys a message of robustness and efficiency. Inspired by the natural strength of honeycomb structures, this design feature emphasizes the durability and stack-ability of the container, ensuring that it is not only aesthetically pleasing but also practical for everyday use.
Material Change: Worked collaboratively in a cross-functional team to design and create a more efficient handle for production purposes. Through detailed coordination with the manufacturing department, we diligently maintained the accuracy of color matching to stay faithful to the original concept.
Holiday Promotion Colors
goal: Create an elevated holiday color combination that distinguishes itself from competitors as the superior quality choice. Utilize deeper, richer colors paired with a touch of reflective gold to ensure a unique and standout aesthetic.
