Color & pattern design collaboration with Target Designers for Itso, their private label brand of functional & customizable storage systems.

In collaboration with the design team at Target, the focus was on crafting distinctive patterns and a cohesive color story for the storage products under the private label brand, Itso. Working closely with the designers, the aim was to create a visually appealing and functional range of prints + patterns that would resonate with Target's customers.

Through a collaborative effort, the team delved into exploring various design options and color palettes that would complement each other across the Itso product line. Attention to detail was key, ensuring that the patterns and colors not only looked attractive individually but also worked harmoniously together when displayed as a collection.

The partnership with Target designers allowed for a seamless integration of creativity and practicality, resulting in storage products that blend style and utility. The final outcome of this collaboration is a carefully curated selection of Itso storage items that reflect a thoughtful approach to design, aimed at enhancing both organization and decor in homes.

This project highlights the importance of teamwork and collective ingenuity in product development, showcasing how collaboration between designers can lead to the creation of aesthetically pleasing and functional solutions that meet the needs and preferences of customers. This partnership was repeated for multiple updates across a few years.

Sold exclusively at Target.

*sketches below were recreated for portfolio purposes